Brand Identity and Brand Harmony


Creating a cohesive identity and recognizable brand is paramount for creating a forward-moving business. It drives customer perception, marketing materials, and reflects your company’s philosophies and ideals. Something this important needs proper care, consideration, research, and execution.

Do you already have an established identity but would like to refine or modernize it? We’re equipped to help you there as well. Refining an already public identity is a delicate task. We can guide you to reach new audiences with a revitalized image while keeping long-standing customers from feeling alienated.

Black Box understands the importance of branding, as well as the complexities and abstract concepts that are part of cultivating one. Our concrete resources and experienced personnel are dedicated to helping you uncover, define, and construct your identity.

Why It’s Valuable and How It’s Beneficial

As a reflection of your company’s philosophies and ideals, it’s essential that you have someone you trust championing your brand’s evolution. An updated identity will help attract more attention to your products or services, providing greater opportunity to market, build customer loyalty, and generate revenue.

What You Purchase and Receive

The Brand Identity and Brand Harmony service provides you with the following development, design, reports, documentation, source materials, and implementations:

  1. Graphic design for brand identity across full product and service set that correspond and adhere to requirements and guidelines set within a solution’s Interface Design Description (IDD)
  2. Complete set of multimedia assets

How Much It Will Cost

The cost of our Brand Identity and Brand Harmony service is determined based on your deadlines and expectations, and the amount of time and effort necessary to provide the deliverables guaranteed by our service level expectations.

How We Will Work Together

All research materials, information, and documentation will be maintained, compiled, and stored by Programming and Application Services, and directly accessible over secure channels or through Black Box secure systems. Private Black Box accounts are created and assigned to our clients as soon as work begins, providing them with limited access to information and documentation related to ongoing design and development requiring client feedback or input.

Portfolio Showcase

The Elberton Granite Association has been publishing an industry-leading magazine since 1957. Thanks to their record-keeping and Black Box's mobile-first design principles, the entirety of this incredible archive will be made available to the public for reading on both mobile and desktop browsers. This means, for the first time, it will be easier than ever for people to keep up with industry news, regardless of location or device.